Steps For Writing a Good Ad
Good advertising can display a product that is different from other products.
Good advertising contains messages that are rational and easy to digest by the audience. In addition, advertising must pay attention to the formula as a problem, a promise, and a proof.
The following are the steps for writing a good ad
1# Start the ad with a statement that grabs the attention of the audience, i.e. focuses on their interests or problems.
For example, if you intend to sell drugs (acne), use a statement like the following, "Do you have acne on your face?"
If you're selling slimming products, your introductory statement could be something like, "You want to lose weight?"
Another example: You are often stressed. Want to get peace in time
less than 30 minutes?
#2 Offer a solution.
For example, for the problem of acne, you can make an offer sentence like the following: "The herb 'Jamu Cantik' reduces and eliminates acne within three days of recovery and you look beautiful again."
For weight problems, you can come up with solutions such as the following, "This new non-diet cure depends on your thoughts, not the food you eat. Thoughts can make you lose weight fast."
3#. Show proof
What people really need is evidence. In making an ad, you can't just deliver promises. To make them more confident, show evidence that the solution you provide is correct and in accordance with their expectations.
Here are some examples.
a. Your acne will heal in 30 days or money back. There are 11,500 people whose face turns white again after using our product.
b. Research shows that people lose about 13 kg in weight after using this new method.
c. You will be so relaxed by our massage method that you will fall asleep on my massage table.
4#. Submit a price
The last part is to submit the price you want. Here's an example.
a. "If you want to treat your face now, order your special potion now at a price..."
b. Only with …., you can already play the guitar this weekend.
c. Click here to pay an amount…. and you can download it right now.
In this section you can also provide other promotions, for example with discounted prices and various other conveniences.
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